Genius to Build 'Llama Llama' Through Merch

Genius has tapped Francofor bedding, Cuddle Barn for animatronic plush toys, Intimo for sleepwear, Prime Party for party supplies, Myself Designs/Myself Belts for belts and Kids Preferred for a line of “Llama Llama” plush. New product for the brand is anticipated to begin rolling out at retail later this year.

“‘Llama Llama’ is an indelible property that has already demonstrated unprecedented appeal among consumers throughout the world and deserves only best-in-class partners to drive the global growth of this phenomenal property,” says Lloyd Mintz, senior vice president, global consumer products, Genius Brands. “The massive fan base for ‘Llama Llama’ demands an organic, authentic strategy that both protects and expands the consumer’s experience and engagement with the brand, and that’s exactly how we have devised this remarkable opportunity for licensees.”

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