Genius Brands International has partnered with Faircraft's husband and wife creative team, Stefanie and Ron Fair, to develop songs and music concepts that complement its slate of children’s entertainment properties.

The Fairs will operate as GBI’s music content development unit with Ron serving as executive music director.

Ron and Stefanie have written and produced for a number of award-winning artists including The Pussycat Dolls, the Black-Eyed Peas, Mary J. Blige, Fergie, Christina Aguilera and Lady Gaga.

The Fairs will provide creative direction and consultation on all aspects of music for GBI’s new slate of original content currently in development, as well as its library of existing programming including "Baby Genius" and "Thomas Edison’s Secret Lab."