Genius Brands International has announced the appointment of Brands with Influence as the exclusive licensing agent in the U.K. for the company’s portfolio of IP. 

Brands with Influence will be responsible for creating licensing, merchandising and retail programs for Genius Brands’ slate of properties, including the Stan Lee brand, which the global media children’s company manages and controls following a joint venture announced in 2020 with Stan Lee’s POW! Entertainment. Additional IP from the Genius Brands’ catalog that Brands with Influence will represent include “Stan Lee’s Superhero Kindergarten,” starring Arnold Schwarzenegger, “Rainbow Rangers” and more. 

“Stan Lee is a global icon who inspirational messages of hope, diversity and inclusivity have resonated globally for decades,” says Kerry Phelan, chief brand officer, Genius Brands. “It is of vital importance to us to find partners that understand our vision for the Stan Lee brand and can be trusted to deliver on Stan’s values and lasting legacy.  We are thrilled to bring Brands with Influence on board to develop programs across the U.K. for Stan Lee and our entire portfolio of brands and look forward to more exciting developments in the months to come!” 

“Like millions across the world, we are massive fans of the legendary work of Stan Lee,” says Martin Lowde, managing director, Brands with Influence. “He is the ‘Godfather of Marvel Comics!’ We look forward to working with Kerry and the Genius Brands’ team to create a consumer products’ program that honors his legacy, as well as develop unique programs for their library of original children’s brands.”