Genius Brands Signs 20-Year License Deal with Disney's Marvel Studios

Genius Brands has signed a 20-year deal to license the name and likeness of Stan Lee to Marvel Studios for future feature films and television productions, as well as use in Disney theme parks and experiences worldwide. 

“We are proud to be the stewards of the incredibly valuable rights to Stan Lee’s name, likeness, merchandise and intellectual property brand,” says Andy Heyward, chairman and chief executive officer, Genius Brands. “And there is no better place than Marvel and Disney where Stan should be for his movies and theme park experiences. As we enter the centennial year of Stan’s birthday, December 28, 2022, we are thrilled to see his memory and legacy will continue to delight fans through this new long-term agreement with Marvel.” 

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Under the terms of the deal, Marvel Studios has acquired rights to use Stan Lee’s name, voice, likeness and signature in movies and television projects, as well as use images, existing footage and existing audio recordings featuring Stan. Exclusive rights to use Stan Lee’s name, voice, likeness and signature in theme parks, water parks, cruise lines and in-park merchandise were included for Disney parks, experiences and products as part of the deal. 

“As Stan’s long-time business partner and friend, I’m looking forward to commemorating his work in this new way,” says Gill Champion, president, POW! Entertainment. “Building a connection with his fans is important to us and it’s a privilege to get to do that on his behalf.” 

Genius Brands is exhibiting at Licensing Expo 2022. Find out more information here.