New music and fashion series will debut exclusively online before its merchandise rollout.

Genius Brands International has partnered with YouTube to exclusively launch its new animated property, “SpacePOP.”

The first six episodes are now available exclusively on the YouTube “SpacePOP” channel. Following the premiere, two new videos will be released each week on the channel, as well as across other digital platforms including Toon Goggles, PopJam, BatteryPOP and the Kid Genius channel on Comcast’s Xfinity on Demand platform. The series’ music will also be available on iTunes and Spotify.

Furthermore, the content and music rollout will be followed by a merchandise launch at retail this fall from partners including Taste Beauty, Bare Tree Media, Canal Toys, Yowie Group, Jaya Apparel and H.E.R. Accessories, among many others.

In addition to premiering on YouTube, the series will also be a participant in YouTube Kids’ Reading Program, which runs the entire month of June within the “YouTube Kids” app.

"Our focus for the ‘Summer of SpacePOP’ is to establish it as the coolest new must watch brand for tween/teen girls, and we have all the right partners–from distribution and music to marketing and retail–lined up to deliver a one-of-a-kind experience,” says Stone Newman, president, global consumer products and marketing, GBI. “In order to bring girls into the brand, we are taking ‘SpacePOP’ to them, everywhere they are. This is just the beginning, but as Rhea, Luna, Juno, Hera and Athena say in the first episode with their debut single, ‘We’re About to Start Something Big!”