Genius Brands International has announced the formation of a new division, Genius Music, focused on developing and monetizing its broad music publishing rights with emerging opportunities throughout the worldwide network of streaming platforms and existing broadcast outlets. Genius Brands has appointed veteran music executive and creative artist, Juan Carlos “JC” Quintero, as head, Genius Music, to drive the new business venture. 

Under Quintero’s leadership, Genius Music will create multiple revenue streaming opportunities through production and distribution of music soundtracks for its extensive portfolio of IP across Genius Brands, and its affiliates Canada’s WOW! Unlimited Media, Inc. and Germany’s Your Family Entertainment. 

Genius Music is launching a model comprised of a production music library of more than 8,000 original tracks, specifically designed and produced for content creators on Genius Brands’ Frederator Network, a subsidiary of Wow! Unlimited Media, which has 2,500 channels. 

In addition, new production music assets are being developed for “Shaq’s Garage,” set to debut this year, including 1,800 minutes of original music (theme, score, songs, logos). The new series includes a theme song composed/produced by Ron Wasserman, as well as the score composed by Matt McGuire. 

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“We began laying the groundwork for Genius Music last year,” says Quintero. “Given the vast library of IP Genius Brands owns across our own library, as well as WOW! and YFE’s catalog, we envision significant new revenue streams via distribution and licensing on streaming channels, music platforms and sync licensing throughout all media. At Genius Music, we are creating a 21st century music library from the ground up. I am actively curating seasoned composers and serving as executive music producer to ensure a comprehensive buildout of a vast music library, covering a range of genres (EDM, Chill, Indie Rock, Alternative, Game, Trailer, World, Americana, Latin, etc.). Through Genius Brands’ exclusive partnerships and representation with international music publishers and distributors, the newly formed library is poised to achieve significant revenue worldwide, in one of the most important sectors of the entertainment industry.”