“Kerry’s pedigree and reputation in entertainment branding is unparalleled as she has driven the global revenue streams of some of the most lucrative franchises in history,” says Chizick. “In the coming year, we have multiple properties launching into the global retail marketplace, including ‘Stan Lee’s Superhero Kindergarten,’ which just premiered on Kartoon Channel!, as well as ‘Shaq’s Garage’ and ‘Stan Lee Universe’ plus more categories coming to market around ‘Rainbow Rangers.’ Kerry’s leadership and strategic guidance will be instrumental in driving the growth of our brands around the world. She is a dream executive to have on board to help us achieve our long-term goals.”
Most recently, she served as president, global franchise management at Lionsgate Entertainment, where under her leadership, the studio created brand extensions spanning location-based and live entertainment venues, consumer products, licensed merchandise, brand partnerships and an array of promotional ventures for such blockbuster franchises as “The Hunger Games” and “Twilight.”
In her new role at Genius Brands, Phelan will be responsible for global management of the company’s existing IP across licensing, merchandising, retail and promotions, including “Stan Lee’s Superhero Kindergarten,” “Shaq’s Garage,” “Stan Lee Universe” and “Rainbow Rangers,” as well as properties currently in development.
“The majority of my career has been spent building properties into global franchises, specifically in the children’s space,” says Phelan. “Having had a peek at the coming pipeline, I am excited about the future at Genius Brands and the opportunity to build bigger brand ecosystems around their properties.”
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