Taste Beauty, Bare Tree Media and more on board to support the tween brand.
New licensees include:
- Taste Beauty for branded beauty products such as lip balm, lip gloss, nail polish, bath and beauty products and more;
- Bare Tree Media for themed emoticons, digital stickers and mobile phone themes;
- Canal Toys for craft and activity kits;
- Yowie Group for confectionary products.
The new partners will join “SpacePOP’s” existing partners Jaya Apparel, H.E.R. Accessories, Sony Pictures Home Entertainment and Imprint.
“The industry’s reaction to ‘SpacePOP’ is awesome, validating that our creation and development of this empowering entertainment property for young girls resonates with licensees across the board and around the globe,” says Stone Newman, president, global consumer products, Genius Brands. “Our new licensing partners are bringing the same sense of fun, fashion and music that permeates t he brand into their product concepts which is really going to ignite the fan base for ‘SpacePOP.’”
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