Game of 2 Halves to Rep Tootsie Rollers

U.K. girl band The Tootsie Rollers has appointed Game of 2 Halves as its new licensing agent.

The partners are now seeking licensees to expand on the band’s retro aesthetic.

Currently the band is developing a vintage health and beauty line, and is looking to branch out to vintage-style clothing and apparel, hair accessories and homewares.

“‘New Nostalgia’ is a phrase that has been coined to describe the growing consumer enthusiasm for the golden era,” says Paul Comben, managing director, Game of 2 Halves. “You already see many retail products capitalizing upon this vintage retro theme, and we look forward to bringing it all together under the glitzy, glamorous Tootsie Rollers banner.”