April 6, 2018
U.K. girl band The Tootsie Rollers has appointed Game of 2 Halves as its new licensing agent.
The partners are now seeking licensees to expand on the band’s retro aesthetic.
Currently the band is developing a vintage health and beauty line, and is looking to branch out to vintage-style clothing and apparel, hair accessories and homewares.
“‘New Nostalgia’ is a phrase that has been coined to describe the growing consumer enthusiasm for the golden era,” says Paul Comben, managing director, Game of 2 Halves. “You already see many retail products capitalizing upon this vintage retro theme, and we look forward to bringing it all together under the glitzy, glamorous Tootsie Rollers banner.”
Read more about:Game of 2 Halves
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