Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
October 15, 2021
Electronic Arts and Firemonkeys Studio have announced a partnership with Funko and “The Sims FreePlay” for a free update.
Players can find spooky surprises in a free “Funkoween” Fun Pack to add Halloween elements to their Sims home.
“Funko, Halloween, The Sims,” says Jason Bischoff, director of global licensing and business development, Funko. “You don’t have to speak Simlish to understand the vast potential at play. At Funko, we’re all about pushing the creative envelope and finding new ways to excite and honor our fans. The team at EA and Firemonkies have been kindred spirits bringing this incredible program to life. We can’t wait to discover what players create with these spooky, new ‘Funkoween’ elements!”
All players can go to the online store in-game to redeem the pack. The items are sent directly to their inventory and can be placed anywhere in a Sim’s home lot through Build Mode.
“We were inspired to partner up with Funko – an exclusive first for The Sims franchise,” says Joe Donoghue, general manager, EA Firemonkeys. “We’ve collaborated to bring Funko’s iconic Pop! Style to life through fun Halloween content for mobile players that gives them the ability to express themselves and celebrate the spooky season with their Sims – even if they might not be able to in the way we’re used to. We hope that Funko fans love the in-game collection as much as we do.”
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like