Fun Meets Flicks: Mattel Adds Film Division

Mattel has launched Mattel Films, a new division of the children’s entertainment company that focuses on the development and production of its portfolio of brands through film. 

Producer Robbie Brenner will lead the group as executive producer.

“Mattel is home to one of the world's greatest portfolios of beloved franchises, and the creation of Mattel Films will allow us to unlock significant value across our IP,” says Ynon Kreiz, chairman and chief executive officer, Mattel. “Robbie is a gifted storyteller and a highly respected filmmaker with deep relationships in entertainment. She is the perfect leader to bring our celebrated brands to life.”

Brenner’s film Burden received an Audience Award at the 2018 Sundance Film Festival. She was also nominated for an Academy Award for Best Picture for Dallas Buyers Club in 2014.

Brenner’s previous leadership roles include serving as partner and president of the film division at The Firm, president of production at Relativity Media and vice president roles at both Twentieth Century Fox and Miramax.

She became a member of the executive branch of the Academy of Motion Picture Arts and Sciences in 2015.

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