Full Sail IP Partners Buys Weatherbeater Brand

Full Sail IP Partners, an acquiror of leading brands, has acquired the Weatherbeater brand from Transform SR Brands (“Transformco”). 

"We’re thrilled to acquire Weatherbeater, with its long history of innovation, high levels of brand awareness and reputation for great products,” says Alan Kravetz, chief executive officer, Full Sail. “We look forward to providing a broad range of products to improve the look and lengthen the life of homes from coast to coast and in all climates.” 

The acquisition of Weatherbeater marks the second acquisition for Full Sail, following the company’s first acquisition of the Odwalla brand from the Coca-Cola Company, announced in September.