FremantleMedia Deals for ‘Baywatch’ Merch

FremantleMedia North America has tapped a number of licensees to expand the “Baywatch” brand.

April 6, 2018

FremantleMedia Deals for ‘Baywatch’ Merch

Content studio teams to add branded apparel, slot machines and more for the classic TV series.


First, Hybrid Apparel will create a line of men’s, women’s and junior’s apparel and accessories. The range will include t-shirts, tank tops, fleece, novelty tops, lounge pants, shorts, sweaters, hats, outerwear/jackets, socks, fanny packs, beach towels and swim suits.

Meanwhile, American Classics will also create a line of graphic tees inspired by the classic TV series.

FremantleMedia has also tapped Funko for a line of stylized vinyl figures and Smiffys for “Baywatch” Halloween costumes.

Finally, IGT will launch a “Baywatch” 3D video slot machine that will transport players to some of the most iconic “Baywatch” beach scenes.

“Few brands have stood the test of time like ‘Baywatch,” says Andrea Brent, senior vice president, licensing and franchise management, FremantleMedia North America. “The epic storyline set on the beaches of Malibu provides the perfect backdrop for a host of licensed products.”

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