FremantleMedia Adds ‘Rainbow’ Merch, Live Events

First, Casa Chicos will launch a new babywear line at Mothercare in spring/summer 2017. The company also tapped Blues for a range of “Rainbow”-themed clothing for babies, kids and adults.

Additionally, the series’ characters, George and Zippy, will star in two Christmas-themed pantomimes in Leeds and Hull, England.

“‘Rainbow’ is one of the most iconic kids brands around and these exciting deals prove appetite is still strong even as we approach the show’s 45-year anniversary since its first airing,” says Tracy Griffiths, vice president, licensing and consumer products, EMEA and Austrlia, FremantleMedia Kids & Family.