Licensees spanning apparel, bedding, games and more are on board to support the series.
New licensees include The Bentex Group, and its divisions, Dreamwave, Extreme Concepts and H.I.S. International for girls’ sportswear including sets, separates, dresses, tees and swimwear in the U.S.
The company has also partnered with Global Brand Group’s AME for sleepwear in the U.S. and Canada, as well as Cardinal Industries for games and puzzles; Jay Franco for bedding, bath and beach products; and JCP Live Productions for live events and costumed character appearances.
Additionally, the new partnerships will join the series’ current licensees, including global master toy partner Just Play, which will be rolling out new products in the U.S. this fall, and Penguin Young Readers, which will launch a line of storybooks, leveled readers, e-books and sticker books in North America this fall.
“With universally cherished themes, such as girl power, creative play, imagination,
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