Fremantle Touts Tree Fu Tom

The campaign launched with the debut of the series’ second season in October, alongside a promotional program by CBeebies on-air and online.

Parenting website UKMumsTV also supported the new season with a weeklong take over of its site that highlighted new episodes and featured product competitions.

The on-screen activity is being complemented at retail with Tree Fu Tom costume appearances at Smyths and John Lewis, with additional appearances scheduled at Toys ‘R Us and Debenhams through the end of the year. 

“In addition to our strong ratings and ongoing broadcast success, these tailored brand and retail campaigns will give Tree Fu Tom increased visibility to continue supporting our partners in the all-important fourth quarter,” says Tessa Moore, vice president, brand management, FremantleMedia Kids & Family Entertainment.