FremantleMedia Kids & Family Entertainment is pushing its preschool property Tree Fu Tom this fall and winter with new episodes on CBeebies and a major brand and retail campaign in the U.K. 

The campaign launched with the debut of the series’ second season in October, alongside a promotional program by CBeebies on-air and online.

Parenting website UKMumsTV also supported the new season with a weeklong take over of its site that highlighted new episodes and featured product competitions.

The on-screen activity is being complemented at retail with Tree Fu Tom costume appearances at Smyths and John Lewis, with additional appearances scheduled at Toys ‘R Us and Debenhams through the end of the year. 

The brand took prime position in the windows of The Entertainer stores beginning Nov. 28, and Toys ‘R’ Us is offering a free magazine with every Tree Fu Tom purchase this month and 75 Wacky Warehouse soft play activity centers across the country are featuring the brand in the lead up to Christmas.

“In addition to our strong ratings and ongoing broadcast success, these tailored brand and retail campaigns will give Tree Fu Tom increased visibility to continue supporting our partners in the all-important fourth quarter,” says Tessa Moore, vice president, brand management, FremantleMedia Kids & Family Entertainment.