Jazwares has signed on as the global master toy partner and will create an inventive range of “Danger Mouse” toys with an initial rollout in the U.K. and Eire, Germany, France, Spain and Portugal, Australia and New Zealand, followed by North America and Latin America.
FremantleMedia Kids & Family has also confirmed two publishing deals for the brand. Penguin has signed on for publishing in all English-speaking territories (excluding North America), and DC Thomson has been appointed as the magazine publisher in the U.K. and Eire.
Under their deal, Penguin will publish printed books in all formats including storybooks, official guides, sticker books, novelty books, annuals and electronic books. DC Thomson will publish a monthly
magazine, featuring comic strips, puzzles, fact files, posters and competitions for sale in the U.K.
“We are delighted to announce these significant deals with best-in-class partners in the toy and publishing categories,” Rick Glankler, executive vice president and general manager, FremantleMedia Kids & Family Entertainment. “Jazwares are renowned for their innovative product design. Their expertise in contemporary electronic products and role play make them the perfect partner to translate Danger Mouse’s off-the-wall storylines, state-of-the-art gadgetry and vehicles into stand-out toys that both reflect the humor of the series and deliver great play value. In addition, Penguin and DC Thomson have fantastic form in translating TV characters into hugely entertaining books and magazines for this age group.”
“Jazwares is thrilled to work with FremantleMedia Kids & Family on such an iconic brand as Danger Mouse,” says Laura Zebersky, chief commercial officer and executive vice president, global sales and licensing, Jazwares. It’s an honor to create toys for the world’s greatest secret agent.”
“Top secret plans are already underway for some really exciting storytelling, in the form of young fiction, which will launch alongside some activity and sticker titles, and an indispensable guide to being a Super Spy,” says Juliet Matthews, publishing director of preschool and licensed publishing, Penguin Random House. “We are confident that the riotous action and humor will make our Danger Mouse publishing incredibly engaging for both aspiring young readers and secret agents.”
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