The network cements more deals for its longest-running series ever.
“The cross-generational appeal of ‘The Simpsons’ and breadth of content gives us the ability to segment creative to target different audience sectors, says Sandra Vauthier-Cellier, senior vice president, EMEA, Fox Consumer Products. “This strategy enables us to add great depth, originality and innovation to licensed ranges that will engage all demographics and attract a range of top-class partners across EMEA.”
Beginning next year and into 2017, FCP will extend “The Simpsons” to the baby category, with softlines set to debut.
Other new deals include with Jumbo Games for games and puzzles and Pyramid International for a stationery range for back-to-school.
Under the fashion category, several new partnerships have been established including the launch of
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