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Fox Widens Categories for ‘Simpsons’

Fox Widens Categories for ‘Simpsons’
Twentieth Century Fox Consumer Products has signed multiple deals for its series “The Simpsons,” which premiered its 27th season last month. 

The network cements more deals for its longest-running series ever.

Twentieth Century Fox Consumer Products has signed multiple deals for its series “The Simpsons,” which premiered its 27th season last month.

The new deals broaden the brand’s category, cementing its transition into evergreen status in the EMEA.

“The cross-generational appeal of ‘The Simpsons’ and breadth of content gives us the ability to segment creative to target different audience sectors, says Sandra Vauthier-Cellier, senior vice president, EMEA, Fox Consumer Products. “This strategy enables us to add great depth, originality and innovation to licensed ranges that will engage all demographics and attract a range of top-class partners across EMEA.”

Beginning next year and into 2017, FCP will extend “The Simpsons” to the baby category, with softlines set to debut.

Other new deals include with Jumbo Games for games and puzzles and Pyramid International for a stationery range for back-to-school.

Under the fashion category, several new partnerships have been established including the launch of the capsule collection with Neff around the world; a Hype clothing line that hit market last fall; a boy’s apparel line that debuted at Sainsbury’s this year; a fashion range for girls that debuted at George at Asda, Primark and Zara; and second collection of accessories from Skinnydip.

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