Twentieth Century Fox Consumer Products and Neff Headwear are partnering for a limited edition designer apparel collection based on the “The Simpsons.”
The first-ever brand collaboration, which will be available beginning this month, will feature t-shirts, joggers, flannels and accessories adorned with the Bart Simpson character prints and plaid accents.
Retailers Tilly’s, PacSun and Zumiez will offer the fashion line exclusively, along with other select U.S. retailers, and online.
The designs blend Bart’s multifaceted personality and Neff’s “Forever Fun” theme of youth culture. The first collections focus on “Troublemaker Bart,” who is carefree and rebellious, and “Steezy Bart,” who is effortlessly stylish and cool.
“It’s a dream come true to work with the most loved family in the world, The Simpsons,” says Shaun Neff, chief executive officer and founder, Neff. “It’s been incredible to watch their influence span across the globe for so many years. For Neff to be able to mash our style with ‘The Simpsons’ is truly a once in a lifetime opportunity that kids all over the world are going to be excited for, including the kid in me.”