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April 6, 2018
Twentieth Century Fox Consumer Products has joined forces with online entertainment retailer Zavvi, part of The Hut Group, to fete the 20th anniversary of the cult television series “Buffy the Vampire Slayer.”
Under the terms of the one-year agreement, Zavvi will release an extensive collection of “Buffy”-themed merchandise, including hoodies, sweats, tees, loungewear, exclusive prints and linen tote bags. The online retailer will also launch a limited edition ZBOX specifically for the series’ fans.
“The Hut Group is excited to be entering a partnership with Twentieth Century Fox Consumer Products to celebrate the 20th anniversary of ‘Buffy the Vampire Slayer,’” says Claire West, brand licensing manager, The Hut Group. “‘Buffy’ is a cult television show that is as popular now as it was in the ‘90s, and we are thrilled to be working on developing a range that is relevant to both a long serving ‘Buffy’ fan and a new viewer.”
The new “Buffy” products will also be supported with a dedicated online and social media campaign as well as a homepage takeover.
The new “Buffy the Vampire Slayer” merchandise will be available throughout the U.K. this year.
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