Online retailer will support the cult classic with loungewear, tote bags and more.
Under the terms of the one-year agreement, Zavvi will release an extensive collection of “Buffy”-themed merchandise, including hoodies, sweats, tees, loungewear, exclusive prints and linen tote bags. The online retailer will also launch a limited edition ZBOX specifically for the series’ fans.
“The Hut Group is excited to be entering a partnership with Twentieth Century Fox Consumer Products to celebrate the 20th anniversary of ‘Buffy the Vampire Slayer,’” says Claire West, brand licensing manager, The Hut Group. “‘Buffy’ is a cult television show that is as popular now as it was in the ‘90s, and we are thrilled to be working on developing a range that is relevant to both a long serving ‘Buffy’ fan and a new viewer.”
The new “Buffy” products will also be supported with a dedicated online
The new “Buffy the Vampire Slayer” merchandise will be available throughout the U.K. this year.
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