New digital platform will link all aspects of the Avatar story world.
20th Century Fox and James Cameron’s Lightstorm Entertainment have tapped SapientNitro to develop a digital experience designed to immerse fans in the world of Avatar.
The digital platform, which is intended to support the Avatar film franchise through the release of its sequels and beyond, will link all aspects of the Avatar story world and will showcase a world that expands the traditional movie-going experience while integrating the franchise’s partner and licensing relationships.
The first Avatar film was released in 2009 and generated global box office revenue of $2.8 billion. The Avatar global franchise will continue to expand with four sequels currently in development.
The new digital platform is slated to launch in support of the next Avatar film and will grow with each release.
“With the first Avatar film, we created a world and story that immersed and inspired fans–as we move on to the sequels, we want to enhance that experience through this new digital vision,” says Jon Landau, chief operating officer, Lightstorm Entertainment, and producer, Avatar. “We are pleased to partner with SapientNitro to help our millions of fans around the globe explore the themes of the Avatar films and connect with the world of Pandora in a deeper, more meaningful and more personalized way.”
The Avatar digital platform will also leverage SapientNitro’s analytics capabilities to optimize the fan experience and will be developed in collaboration with the project’s official technology partner, Hewlett Packard Enterprise.
“With this project, we have set out to create a digital world that captures the emotional power and energy of Avatar and takes the fan experience to a new level,” says Alan Wexler, chief executive officer, SapientNitro. “We are extremely proud to collaborate with Lightstorm Entertainment and 20th Century Fox to help reinvent the digital experience for Avatar and give fans the opportunity to ignite and sustain their passion for the franchise.”