Made in Springfield will introduce the next generation of fans to the iconic series.
The new collection will showcase Bart, Lisa and Maggie on a host of products. European-based Fashion Lab will deliver the program’s first products with its debut range of baby and nursery soft lines, which are slated to hit U.K. retailers in 2017.
Meanwhile, Sahinler will serve as the launch partner in France with other markets to follow.
“The popularity of ‘The Simpsons’ spans all generation,” says Sandra Vauthier-Cellier, senior vice president, Fox Consumer Products EMEA. “Our intention with the new Made in Springfield brand extension is to engage with adults who have a real fondness for ‘The Simpsons’ and are now having children of their own. This new baby program, with its hand-drawn graphics and soft color palette, creates a point of difference and allows us to explore new retail channels.”
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