Hot Topic, BoxLunch, Dark Horse, Insight Editions and more on board to celebrate the cult series’ anniversary.
Twentieth Century Fox Consumer Products will celebrate the 20th anniversary of the television cult classic “Buffy the Vampire Slayer” on March 10 with a slate of products, activations and more.
First, Fox has secured a range of key licensing partners across categories including apparel, publishing, novelty items and games. Licensees include Dark Horse, Simon & Schuster, Insight Editions, Hot Topic, Harper Design, AC/DC Apparel, Jasco, Upper Deck and Ripple Junction, among many others.
BoxLunch, a novelty gift store with a cause, will also mark the series’ 20th anniversary with an exclusive promotion across all of its U.S. retail locations and website. Merchandise featured in the assortment will include themed apparel, accessories, jewelry and books. The retailer will also unveil a selection of designs from the Buffy the Vampire Slayer Adult Coloring Book on its Facebook.
BoxLunch has also partnered with Fox to launch a Sunnydale High Yearbook Contest on March 10, where contestants will be rewarded for uploading their high school class photos with their best “Buffy” caption in the form a senior quote. The winner will win a trip to San Diego Comic Con.
“Decades after its television debut, ‘Buffy the Vampire Slayer’ continues to stake its ground in pop culture,” says Jim Fielding, president, consumer products innovation, Twentieth Century Fox Consumer Products. “As one of the studio’s most memorable programs, we are thrilled to celebrate the show’s 20th anniversary alongside the devoted ‘Buffy’ fan community.”