Fox International Channels Latin America and Fox Consumer Products are teaming up to offer promotional rights for the studio’s top TV and film properties throughout Latin America.
FIC Latin America and FCP plan to create a robust platform in Latin America to offer promotional rights to a wider number of media partners for properties such as The Simpsons, Family Guy, Modern Family, Glee, Avatar, Ice Age, Rio, Alvin & The Chipmunks, Fox Sports and National Geographic Channels shows such as “Brain Games” and “Doomsday Preppers.”
Under the new agreement, FIC Latin America will be the sales representative for promotional rights throughout Latin America and exclusively in Argentina, Brazil and Chile. FIC will work alongside FCP’s existing agents in all non-exclusive territories.
“This agreement allows advertisers to increase their integration of their brands with our content and channels, iconic brands and strong vehicles to reach consumers,” says Fernando Semenzato, senior vice president of creative and innovative solutions. “This, without a doubt, provides a great competitive advantage to consolidate multi-platform proposal of the group. Starting now, to the possibility to reach a multi-target audience, is added the opportunity to implement a solid and complete integrated media plan.”
