Fox Debuts New E-Commerce Plan

Family Guy™ & © 2013 Twentieth Century Fox Film Corporation.  All Rights Reserved.

Twentieth Century Fox Consumer Products has launched a new e-commerce initiative that will see a range of brand-specific online shops roll out over the course of the year.

The new e-commerce shops will feature licensed, seen-on and on-demand merchandise authentic to each Fox property. 

Created in partnership with MashOn and BlxBx Creative Group, the first shops that have been launched feature the shows “New Girl,” “Glee,” “American Dad” and “Family Guy.”

“Our new e-commerce shops were developed with the intention of introducing a unique and innovative shopping experience to the fans of our television shows and films that will serve as an extension of our Fox brands,” says Morgan Chess, vice president of digital strategy and commerce, Fox Consumer Products. “Visitors will be able to watch the properties they love and then visit our new shops to find product that is not only referential to the films or shows they watch, but also authentic to the characters they love.”

Glee™ & © 2013 Twentieth Century Fox Film Corporation.  All Rights Reserved.

In addition to official merchandise, each shop also offers products that are reflective of what characters from the shows might wear or use. For example, in the “New Girl” shop, consumers can find kitchenware reflective of Jess’s personality and love for baking.

Fox has also incorporated a range of customizable merchandise with on-demand products in categories like home goods, apparel, gym gear, pet apparel and electronic accessories.