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April 6, 2018
Twentieth Century Fox Consumer Products will celebrate the Alien movie franchise with new products and a 24-hour, fan-focused social media event, April 26.
Alien Day will feature a range of activations including nationwide screenings from Alamo Drafthouse, new consumer products and the kickoff of the Alien: Ultimate Trivia Challenge, which will allow fans the chance to win prizes every 42.6 minutes on Twitter from FCP’s roster of licensees.
In honor of the celebration, FCP has partnered with Reebok to launch the Reebok Alien Stomper, which is a replica of the shoes worn by the character Ellen Ripley (Sigourney Weaver) in the film. Reebok will also release the mid tops worn by the Android Bishop (Lance Henriksen). Both shoes will be available April 26 on Reebok.com and in select Reebok stores worldwide.
Other licensees for the event include:
NECA will release Private Vazques and Newt figures, as well as a Kenner toy-inspired Ellen Ripley figure.
Dark Horse Comics will expand its ongoing Aliens comic book series with exclusive covers for participating retailers, as well as a deluxe 30th anniversary hardcover version of the original Aliens series from 1986.
Titan Books will also launch a brand-new novel, Alien: Invansion (The Rage War Book 2), by Tim Lebbon.
Audible will also feature a new audio drama, “Alien: Out of the Shadows,” which will star Rutger Hauer, Matthew Lewis and Corey Johnson.
Additional worldwide partners releasing products across categories such as apparel and games include Zen Studios, DC Entertainment, Fright Rags, The Upper Deck Company, Hot Toys, Kotobukiya, Insight Editions, Super 7, Loot Crate, Medicom Toy, USAopoly and Hollywood Collectibles.
Finally, fans who attend a screening from Alamo Drafthouse will receive exclusive Alien merchandise including apparel, accessories, posters and records from Mondo. A full list of participating theaters and tickets can be found at AlamoAliens.com.
“The Alien franchise holds a special place not only within the universe of Fox but with movie enthusiasts across the galaxy,” says Jeffrey Godsick, president, FCP. “We noticed that fans of the Alien films were starting to rally around the calendar date of April 26–given the connection to the planet LV-426. Quite simply, it gave us the idea to do something special on this day; to officially mark the occasional alongside fans and to build excitement online, in stores and once again, in theaters.”
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