Fox Adds Australasia Agent

Twentieth Century Fox Consumer Products has appointed Merchantwise as its new licensing agent in Australia and New Zealand.

Merchantwise will continue to grow the licensing business for Fox Consumer Products’ portfolio of TV and film brands including "The Simpsons," "Family Guy," "Sons of Anarchy," Ice Age, Alvin and the Chipmunks and Avatar, among others.  

“We recognized opportunities for new growth in Australia and New Zealand with more robust licensing programs for our content, and we are confident with Merchantwise we can expect cutting-edge merchandising programs for our film and television brands,” says Pinky David, vice president, Asia Pacific, Twentieth Century Fox Consumer Products. “This partnership represents a strategic goal to integrate Fox brands in a way that is appealing to our local consumers. We are excited to have Merchantwise on board as our new licensing agency.”

“Twentieth Century Fox is the undisputed king of the box office, also dominating the TV landscape, with many of the top-rated and best-loved shows across all genres," says Alan Schauder, managing director, Merchantwise. "The entire team at Merchantwise is thrilled to be building and supporting these amazing franchises. We believe there is still so much growth potential for Fox in this part of the world. With the incredible lineup of new film and TV in the pipeline, we aspire to help make Fox No. 1 in licensing as well as at the box office.”