Formula 1 Heineken Silver Las Vegas Grand Prix Unveils 2024 Merch Collabs

Exclusive collections highlight Las Vegas with collaborations featuring Peanuts, local sports teams and Malbon Golf.

License Global, Content Editor

October 30, 2024

3 Min Read
2024 F1 LVGP x PEANUTS
2024 F1 LVGP x Peanuts CollectionPeanuts/F1

The Formula 1 Heineken Silver Las Vegas Grand Prix has announced an exclusive lineup of 2024 merchandise collections featuring collaborations with Peanuts, the Vegas Golden Knights, the Las Vegas Raiders and Malbon Golf.  

“The 2024 merchandise collection captures the excitement of this year’s race, ranging from the playful charm of Peanuts, Las Vegas’ own Vegas Golden Knights and Las Vegas Raiders, and the sleek aesthetic of Malbon Golf,” says Emily Prazer, chief commercial officer, F1 and Las Vegas Grand Prix, Inc. “Some of these items are truly one-of-a-kind and celebrate the spirit of the event and the local Las Vegas community.” 

This merchandise range includes: 

  • Peanuts Collection: Formula 1’s debut collaboration with Peanuts brings Snoopy and other beloved characters to racing-themed apparel and accessories for adults and children. Fans can purchase these items at the F1 Las Vegas Hub and see a live appearance by Snoopy Nov. 22-23. 

  • Vegas Golden Knights Collection: The Vegas Golden Knights collaboration includes exclusive jerseys, hats and shirts, designed in partnership with local female-owned company, The Wild Collective, and will be sold at the F1 Las Vegas Hub and the Paddock Club Merch Shop. 

  • Las Vegas Raiders Collection: Aiming to celebrate the city’s sports culture, the Raiders apparel line includes custom T-shirts, hoodies and a hat. These items will be available at the F1 Las Vegas Hub, the Paddock Club, select Raider Image shops and the Harry Reid International Airport F1 Las Vegas Hub. The collection is also made in partnership with The Wild Collective. 

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  • Malbon Golf Capsule: Following a successful 2023 partnership, Malbon Golf will introduce a 22-piece collection that combines golf and racing elements. Items include jackets, polos and golf accessories, sold at the F1 Las Vegas Hub and the East Harmon Zone Fan Activation. 

  • 2024 Las Vegas Grand Prix Collection: The full 2024 Las Vegas Grand Prix collection features five sub-collections: Core, Neon, Vintage, Desert and Limited Edition. The Limited Edition, curated by The Wild Collective, includes standout pieces like a leather racing jacket and a sequined jacket. 

“Partnering with Formula 1 has been a wonderful collaboration between two iconic brands,” says Liz Brinkley, vice president, global fashion, home and collaborations, Peanuts. “Over the nearly 75 years of Peanuts’ history, our brand has been integrally woven with sports of all kinds, and to add Formula 1 to that list is truly an honor. I know this collection will delight fans of both Peanuts and Formula 1.” 

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“We’re excited to celebrate our hometown teams, the Vegas Golden Knights and Las Vegas Raiders, with special-edition merchandise collections that blend the thrill of Formula 1 and the spirit of Las Vegas,” says Whitney Bansin, chief executive officer, founder, The Wild Collective. “These unique collaborations not only offer fans stylish jerseys and gear, but also highlight the creativity and passion of our local community. We can’t wait for everyone to experience these limited-edition pieces.”  

“The electric atmosphere of the city during the race is truly unforgettable,” says Stephen Malbon, co-founder, The Wild Collective. “We are honored to be part of the Las Vegas Grand Prix once again. This collection embodies a cohesive fusion of race-inspired elements, blending the distinctive identities of both brands. The design harmonizes perfectly with bold color-blocking motifs and F1-inspired silhouettes that seamlessly translate to golf.” 

The special-edition items will be available at the F1 Las Vegas Hub at The Venetian Resort Nov. 9-Dec. 2 and at various fan zones across Las Vegas during race week Nov. 21-23. Select merchandise from the Las Vegas Grand Prix Collection is available online at F1lasvegasgp.com/merch/.  

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About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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