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Formula 1 Announces Exclusive Multi-Year Deal with Mighty Jaxx 

The deal marks the first time that an F1 partner will curate a global fan experience campaign. 

Formula 1 has announced a globally exclusive multi-year agreement with phygital collectibles company Mighty Jaxx.  

Designed by YARMS Studio as a limited edition eight-inch premium vinyl art collectible, the Formula 1 2021 Mighty AllStars Collection will launch featuring the current grid of drivers, with each tech-enabled collectible unlocking digital experiences. Premium edition collectibles designed in metal and Champion and Life-Size editions of the top three drivers towards the season’s conclusion are also available. 

The Formula 1 2021 Mighty AllStars Collection will pair the storytelling and production of Formula 1 and Mighty Jaxx and bring together the worlds of motorsport, art and pop culture. 

Mighty Jaxx will provide the technology to enable fans worldwide to explore and redeem exclusive branded premiums, rewards and exclusive content from both Formula 1 and Mighty Jaxx.  

In the Be First campaign, fans and collectors can play and engage during the F1 season, making correct race predictions to move up the global leader board. Fans who purchase the driver collectibles will also be able to score more points for each new collectible they authenticate on the “Mighty Jaxx” app. At the end of the campaign, the top three players on the leaderboard will win exclusive signed F1 memorabilia, courtesy of Mighty Jaxx.  


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