Jonathan Symington’s new venture will specialize in building brands through licensing, products launches and more.

NORTH AMERICA– Jonathan Symington, former vice president and general manager, global entertainment, Disney Consumer Products, has launched a new licensing-focused business consultancy firm.

The new agency, named The Lantic Group, will offer its clients global solutions to branding and will attempt to develop brands through product launches, licensing strategies and international expansion. The Lantic Group will also maintain a network in the U.K., France Sweden and China, and will provide expertise in FMCG, technology, consumer electronics, toys, fashion, publishing, movie and TV studio content promotion.

The Lantic Group is also currently working with global publisher Panini to develop its promotional and customer loyalty programs with leading FMCG brands and retailers across the U.S.

Prior to creating The Lantic Group, Symington served in a number of key roles at Disney Publishing Worldwide and Disney Consumer Products, where he oversaw the global operations for book retail, book licensing, global licensing, live-action studio licensing and global entertainment licensing. He also helped to launch titles including Disney Fairies, Never Girls, Disney Cars, and Princesses as well as execute consumer product strategies for evergreen brands such as The Muppets, The Nightmare Before Christmas and more.

“With the launch of The Lantic Group we are excited to help our clients grow their brands through licensing, product launches or international expansion,” says Symington. “As the rate of innovation and disruption accelerates in the retail and consumer products space, we are here to enable brands to meet their growth challenges.”