Fans in Australia received a first look at the film franchise’s newest dark side character, BB-9E.
Star Wars: The Last Jedi
The worldwide celebration opened in Australia, where fans were introduced to a new dark side character from the upcoming film, named BB-9E. The new droid, which is part of the astromech unit of the First Order that helps keep the starship and machinery operational, is featured across the new product line and can also be viewed in life-size AR form at participating retail locations hosting the #FindtheForce AR treasure hunt.
licensees have unveiled new products for the worldwide event.
First, LittleBits has launched its Droid Inventor Kit, which allows children to create their own Droid. The kit will be accompanied by a free app, which will provide step-by-step instructions, how-to videos and in-app missions.
Wow! Stuff has also released the Jedi Training Remote, a new miniature droid based
Star Wars: A New Hope, Star Wars: Attack of the Clones
Star Wars: The Force Awakens
. The Jedi Training Remote also features auto flight technology to keep the droid airborne as well as LED lights to replicate random firing sting beams and repulsors.
Meanwhile, Lenovo has unveiled “Jedi Challenges,” a new AR product that will feature a variety of AR-based experiences, including multiple levels of gameplay. During the game, users will utilize a smartphone-powered Lenovo AR headset, Tracking Beacon and Lightsaber controller to train against dark side villains like Kylo Ren and Darth Vader; marshal the forces of the Republic, Rebel Alliance and Resistance against the Separatists, Empire and First Order in epic battles; and participate in games of holochess. “Jed Challenges” is now available for preorder and will be available this holiday season.
Additionally, the John Lewis store on Oxford Street in London has been transformed into replica of the
Cantina bar. The themed bar, which will be open on the fifth floor of the department store. Fans visiting John Lewis will also be participate in in-store events, including coding and building their own droid.
Check other retailers celebrating the global event with activities, sales and merchandise
became a cultural phenomenon 40 years ago, consumer products have been a critical part of the fan experience, helping to introduce new audiences to the franchise’s rich stories and characters,” says Jimmy Pitaro, chairman, Disney Consumer Products and Interactive Media. “Technology-powered storytelling is at the core of the
Star Wars: The Last Jedi
product line, and will immerse fans in the
universe like never before.”
Many of the Force Friday II events will take place until this Sunday, Sept. 3.
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