Flowhaven Strengthens Exec Team

Four new hires join the Flowhaven team.
License Global

November 2, 2021

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Flowhaven, a licensing relationship management platform (LRM) has added four new hires. Adam Rubin has joined the company as vice president, revenue; Tomi Heinonen as vice president, engineering; Alex Jones as user experience director and Jourdan Strain as marketing director.  

These new additions will report directly to Kalle Törmä, chief executive officer. 

A series of organizational developments have accelerated the company's growth. Flowhaven has acquiring customers across new industries including universities, record labels and more. In the last year, Flowhaven has raised $16 million in funding led by Sapphire Sport and more than doubled its teams in Helsinki, Los Angeles and London. 

Flowhaven's rapid growth prompts team additions from Amazon, Atlassian, Espagon and Zalando. 

Rubin brings more than a decade of sales and growth experience to Flowhaven. As vice president, revenue, he will oversee the company's global sales strategy and execution. Most recently, he served as vice president,

sales at Epsagon where he grew its revenue teams, laying the foundation for the company's $500M acquisition by Cisco. Other posts include director of sales at Sisense, where he helped the company grow its sales operations to double-digit millions, supporting over $100 million ARR; and ZocDoc, where he oversaw revenue growth. 

As vice president, engineering, Heinonen will lead Flowhaven's development team while driving product standards to new heights. Before Flowhaven, Heinonen was at e-commerce comapny Zalando, where he oversaw third party integrations to the company's fashion platform. He also held various leadership roles at Ekahau, where he built and maintained high-performing Wi-Fi networks for clients including Google, IBM, Verizon and Microsoft and Tapp Commerce where he designed a transformative technology stack for high-volume transaction processing. 

Jones joins Flowhaven as director, user experience and will oversee the product's visual and creative elements to make the user experience as enjoyable as possible. Before Flowhaven, Jones served as a senior user experience designer at Atlassian and led product design at Saatchi & Saatchi, J. Walter Thompson, and BBH London delivering world-class UX across a portfolio including Google, Audi and British Airways. Gabriel Johnston will support Alexandra as UX Research Lead. Johnston most recent stops include Senior UX Researcher at Amazon; user experience researcher at Google; and design researcher at Microsoft. 

As marketing director, Strain will steer lead generation activities and help position Flowhaven as a globally recognized, premium product brand. Strain is passionate about creating iconic brands that bring humanity and personality into the technology space. Prior to Flowhaven, Strain helped evolve brand and content strategy at BrainStorm, (a Microsoft training partner) as the company grew ten times in size and acquired customers like PepsiCo, Clorox and ThermoFisher Scientific. 

Flowhaven also recently unveiled a new partnership with Zag Entertainment and added Warner Music Group to its growing list of clients. 

Meet Flowhaven at Brand Licensing Europe –

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