HIT Entertainment, an affiliate of Fisher-Price, is planning brand-new CG-animated TV series based on the Little People toy brand.

Already in pre-production, the series will bring the 55-year-old Fisher-Price to live, emphasizing the power of discovery to inspire imagination, creativity and thinking skills. The series is planned for release in late 2015.

The production is the first collaboration between HIT and Fisher-Price to develop a Fisher-Price franchise since HIT was acquired by Mattel in 2012.

“Children have grown up with and loved the Little People brand for generations,” says Geoff Walker, executive vice president, Fisher-Price global brands team and HIT Entertainment. “Today’s preschoolers connect to brands through powerful and engaging storytelling. Green lighting the first production of Little People series means we will bring the brand to life for this new generation. We’re committed to growing the Little People brand into a true entertainment franchise by leveraging the development and production expertise of HIT Entertainment.”