First ‘Jumanji’ Ride to Open in Italy

Sony Pictures Entertainment and Italian theme park Gardaland create the world’s first “Jumanji” ride.
License Global

September 28, 2021

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The “Jumanji” film franchise has expanded into new territories as Gardaland theme park in Ronchi, Italy announces a new partnership with Sony Pictures Entertainment.  

“Gardaland continues on the winning path of licensing agreements with leading global brands,” says Aldo Maria Vigevani, chief executive officer, Gardaland. “The global importance of the ‘Jumanji’ brand will surely contribute to further reinforcing Gardaland Resort’s reputation as a top tourist destination in Europe and place it among the market leaders for fun attractions. Synonymous with adventure, fantasy, fun, action, play and imagination, ‘Jumanji’ blends seamlessly with Gardaland's founding values.”  

“The team at Gardaland are top notch creatives and storytellers who have designed an immersive experience that expands on the world created by the films,” says Jeffrey Godsick, executive vice president, global partnerships and brand management and head, location-based entertainment, Sony Pictures Entertainment. “Adding many

new elements, fans will be transported far beyond their imagination, deep into the jungles of Jumanji.”   

Jumanji – The Adventure will offer visitors a series of ‘dark ride’ for adventure enthusiasts of all ages and will open early 2022. 

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