Fireman Sam Heats up in France


HIT Entertainment has teamed up with toy distributor Silverlit in France to support the TV series “Fireman Sam” with a toy range.

Building on the series’ success on France5, Silverlit will begin distributing the toy line from U.K. and Eire master toy partner Character Options this month.

The toy range includes a selection of action figures, rescue vehicles and play sets that will be available initially at independent retailers nationwide.

“Fireman Sam has been saving the day for over 25 years, and his appeal shows no sign of fading,” says Edward Catchpole, senior vice president, HIT Entertainment. “We’re delighted to team up with Silverlit to keep Fireman Sam’s popularity burning in France.”