Firefly Brand Management has announced it has been appointed by Media I.M. as the North American licensing agent for the animated series, “Sunny Bunnies.”  

Commencing immediately, Firefly will seek new key partnerships in all major categories including toy and plush.  

“This adorable series has maintained an outstanding performance record with its viewers since its launch,” says Cynthia Modders, chief executive officer, Firefly Brand Management. “These stories and all of the ‘Sunny Bunnies’ characters are truly magical while being featured in a safe and creative environment which translates to an enormous amount of potential for a variety of consumer products across so many categories. We look forward to bringing these characters to life in new toys, games and more.”