The first slate of licensing deals for "Svengoolie" include Fright Rags for men's and women's T-shirts, tank tops, baseball T-shirts, hoodies, socks and enamel pins; Star Cut-Outs for Standees and NECA for action figures and stylized plush.
Firefly will plan to build out both brands with various key partnership deals in pop culture categories, including costumes, T-shirts, makeup, craft kits, plush/collectibles, hats, publishing/comics and many more.
"Both of these series maintain a huge following and loyal viewership, with some of the most engaged fans we have seen in a long time," says Cynthia Modders, president, chief executive officer, Firefly Brand Management. "We are so delighted to be working with the amazing team at
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