Firefly Brand Management Signs with MeTV 

First MeTV licensing deals include "Svengoolie" and "Toon In with Me."

February 1, 2022

MeTV

Firefly Brand Entertainment has been appointed by MeTV (owned by Weigel Broadcasting ) as the North American licensing agent for

horror movie

television programs

"Svengoolie" and "Toony the Tuna" from the live-action/animated comedy morning show, "Toon In With Me." 

The first slate of licensing deals for "Svengoolie" include Fright Rags for men's and women's T-shirts, tank tops, baseball T-shirts, hoodies, socks and enamel pins; Star Cut-Outs for Standees and NECA for action figures and stylized plush.

Firefly will plan to build out both brands with various key partnership deals in pop culture categories, including costumes, T-shirts, makeup, craft kits, plush/collectibles, hats, publishing/comics and many more.

"Both of these series maintain a huge following and loyal viewership, with some of the most engaged fans we have seen in a long time," says Cynthia Modders, president, chief executive officer, Firefly Brand Management. "We are so delighted to be working with the amazing team at

MeTV and can't wait to introduce more of our licensing partners to the extraordinary potential these two brands have to offer."