Launched in 2020 and led by Josue Rosenzweig, former joint venture partner and executive at Hasbro, United Smile is a new boutique toy company, launching its first toy line with True and the Rainbow Kingdom in 2021.
The partnership will see United Smile serve as the master toy company and work with the creators from Ferly to create a product line featuring plush toys, arts & crafts sets, figures and play sets based on the Momolu & Friends brand. The toys will be launched with distributors around the world in 2023.
“The Momolu & Friends brand is one that is continuing to grow as a universe for kids to enjoy in so many ways, whether they come to it through the animated series, the books, audiobooks, music or the educational Nintendo Switch game,” says Laura Nevanlinna, chief
"The toy line will continue to expand the Momolu universe, which already encompasses games, animation and publishing by allowing kids to play with their favorite characters, and also learn new things about arts & crafts,” says Josue Rosenzweig, chief executive officer, United Smile.
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