Ferly Appoints United Smile as Master Toy Licensee for Momolu & Friends Franchise

The first products from the agreement are set to launch in 2023.
License Global

November 10, 2021

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Ferly, Finnish animation, publishing and licensing studio, has appointed United Smile as the master toy licensee for Momolu & Friends, a property developed and co-produced by Yellow Animation, Atmosphere Media and DGA.  

Launched in 2020 and led by Josue Rosenzweig, former joint venture partner and executive at Hasbro, United Smile is a new boutique toy company, launching its first toy line with True and the Rainbow Kingdom in 2021.  

The partnership will see United Smile serve as the master toy company and work with the creators from Ferly to create a product line featuring plush toys, arts & crafts sets, figures and play sets based on the Momolu & Friends brand. The toys will be launched with distributors around the world in 2023. 

“The Momolu & Friends brand is one that is continuing to grow as a universe for kids to enjoy in so many ways, whether they come to it through the animated series, the books, audiobooks, music or the educational Nintendo Switch game,” says Laura Nevanlinna, chief

executive officer, Ferly. “Through this partnership with United Smile we will be giving preschoolers the chance to play and learn through Momolu & Friends in a range of new, fun and unique ways. We know that Josue and his team at United Smile have an impressive network of distributors who can really bring the wonderful collection of merchandise to kids around the world.” 

"The toy line will continue to expand the Momolu universe, which already encompasses games, animation and publishing by allowing kids to play with their favorite characters, and also learn new things about arts & crafts,” says Josue Rosenzweig, chief executive officer, United Smile. 

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