Fender Custom Shop Reveals Hot Wheels Guitar Collection

Fender created 16 bespoke guitars featuring Hot Wheels colorways and more.

License Global

March 9, 2022

2 Min Read

Fender Musical Instruments Corporation's Fender Custom Shop (FCS) has announced a collaboration with Mattel and Hot Wheels.  

Created by the Shop's team of 11 master builders and five apprentice builders, the FCS Hot Wheels collection consists of 16 one-of-a-kind, bespoke designs inspired by the die-cast vehicles introduced by Mattel in 1968.  

Each guitar in the collection is designed with attention to detail, including Hot Wheels color shades that stay true to the 1:64 scale cars. In addition, each model comes with a Hot Wheels strap and pick set and a custom Hot Wheels hardshell case with the brand's signature orange and blue as well as a Hot Wheels die-cast that its associated guitar is inspired by and a certificate of authenticity. 

"We're honored to be working with Mattel to bring this Hot Wheels collection to life," says Mike Lewis, vice president, product development, Fender Custom Shop. "For years, we've taken a deep source of inspiration from the automobile industry and with such a unique take on cars, Hot Wheels was always a dream partner. Each builder crafted their own guitar with world-class creativity, and we can't wait for people globally to see these collectible products." 

"The Hot Wheels team is thrilled to create such a special collection of guitars with the global leaders of musical instruments at Fender Custom Shop," says Ted Wu, global head, Hot Wheels Design, Mattel. "Both of our brands trace their roots back to California, with Hot Wheels embodying SoCal car culture and Fender synonymous with Los Angeles rock 'n' roll. We can't wait for artists and car enthusiasts alike to see these one-of-a-kind designs." 

Each custom guitar is made by a master or apprentice builder from the Fender Custom Shop. The collection features a variety of established Fender models, including the Stratocaster, Precision Bass, Telecaster, Jaguar and Katana. 

"Hot Wheels rides have been just as much part of our team's childhood as classic guitars, so getting the opportunity to create one-of-a-kind instruments inspired by some of our favorite cars has been a dream," says Dennis Galuszka, FCS Master Builder. "Each builder brought their own unique take to the design process, which was influenced by the years of childhood nostalgia and the iconic orange track. The final results are works of art that pay tribute to both Fender and Hot Wheels." 

The Hot Wheels Collection guitars will be available at limited dealers and Fendercustomshop.com.  

Read more about:

FenderHot Wheels

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like