Reimagined franchise will have a completely new look.

License Global

May 18, 2022

2 Min Read
Ringling Bros. and Barnum & Bailey
Ringling Bros. and Barnum & Bailey logo.Feld Entertainment.

Feld Entertainment, a family-owned company and worldwide leader in live entertainment experiences, has announced the return of Ringling Bros. and Barnum & Bailey. The American icon emerges as a dynamic, multi-platform entertainment franchise, providing families the opportunity to connect in fun, engaging ways. The live production of The Greatest Show on Earth will debut in fall 2023. 

The Ringling franchise will include a broad consumer products and licensing program featuring toys, games, packaged goods, collectibles and more. In addition, brand extensions such as theme park attractions and touring exhibitions are currently in development. To immerse fans more thoroughly into the world of Ringling, a documentary is also being produced that will take the audience backstage to meet the cast and crew and learn what it takes to be part of The Greatest Show on Earth.  

"As passionate stewards of Ringling, we are committed to creating a lifestyle brand that connects with families and sparks real fun 365 days a year through live performances, digital content, consumer products, school curricula, youth circus arts programs and more," says Kenneth Feld, chairman and chief executive officer, Feld Entertainment. "We are innovating all aspects of the live show and modernizing the franchise to create an engaging property that is built for today's families and will last another 150 years." 

The live production of The Greatest Show on Earth will celebrate talent from around the world, displaying feats that push the limits of human potential and create jaw-dropping moments. New technologies and a 360-degree experience will break down the barriers between the performers and attendees. Each show will also incorporate interactive elements to engage the audience, ensuring that every performance is unique. 

A global search for the best acts in the world to bring the show to life is currently underway. The creative team is not only looking for exceptional talent, but also larger-than-life personalities whose stories of commitment and dedication to their craft will create powerful connections with the audience. 

Auditions for The Greatest Show on Earth are now taking place in countries including Ethiopia, France, Mongolia, Argentina  and the U.S. More than 1,000 applications and digital submissions have already been received. 

The Greatest Show on Earth will begin rehearsals in June 2023. The U.S. tour will officially launch in September 2023, visiting more than 50 cities in North America. Tickets will go on sale April 2023. 

"We've spent countless hours conducting research, speaking with consumers and scouting for talent all over the globe to deliver an experience unlike any other," says Feld Grossman. "The Greatest Show on Earth, with its combination of thrills, artistry, comedy and whimsy, will bring generations of families together, creating memories that will last a lifetime." 

Feld Entertainment is exhibiting at Licensing Expo 2022. Find out more information here.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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