April 6, 2018
Movie franchise to expand its merchandising lineup with new categories including toys.
Beginning next year, Mattel will roll out a new, innovative toy line that will feature vehicles, characters and environments from the franchise.
The new toy line will also be complemented by a line of film-inspired, die-cast vehicles from Jada Toys.
“We are thrilled to creatively partner with Universal to unveil an all-new toy line inspired by the iconic vehicles and action-packed stunts from the
Fast & Furious
films,” says Susie Lecker, executive vice president and chief brand officer, Toy Box Division, Mattel. “The collection is truly innovative and will bring the
Fast & Furious
experience to a new level of interaction, allowing fans to play out their favorite movie scenes with dynamic modern designs and industry-first toy features.”
Furthermore, NBCUniversal will continue to expand its range of
Fast & Furious
merchandise with additional partners, categories and updates
The eighth chapter in the
Fast & Furious
sage will hit theaters April 14, 2017.
“
Fast & Furious
is one of the most globally recognized and engaging action franchises in the world today. With strong consumer regonition and appeal for the brand across fans of all ages, we are successfully extending into new categories including a new toy line form Mattel, and adding best in class category licensing partners for the brand,” says Manuel Torres, executive vice president, NBCUniversal Consumer Products. “
Fast’s
deep-rooted themes of family, loyalty and teamwork also provide a compelling framework to broaden our overall approach.”
Mattel’s
Fast & Furious
toy line will be available next year.
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