License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Fashions U.K. Takes on 'Horrid Henry'

Fashions U.K. Takes on 'Horrid Henry'
Novel Entertainment has tapped Fashions U.K. to create a new line of "Horrid Henry"-branded apparel, in a deal brokered by Novel’s licensing agent Caroline Mickler. 

Novel Entertainment has tapped Fashions U.K. to create a new line of "Horrid Henry"-branded apparel, in a deal brokered by Novel’s licensing agent Caroline Mickler.

The animated series, based on the books of the same name, is now in its fourth season on CITV.

Fashions U.K. will launch "Horrid Henry" t-shirts, pajamas, sweatshirts and socks at retail in April.

“Publishing properties have been having great success with Fashion U.K. recently, so we are very pleased to be now representing Horrid Henry," says Gurdev Mattu, managing director, Fashions U.K. "The huge awareness of the Horrid Henry franchise simply meant we couldn’t be missing out on taking this to market.” 

Other key licensing partners for the brand include Abbey Home Media, Paul Lamond, Rubie's and H. Grossman.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish