FaNaTtik, ‘Yu-Gi-Oh!’ Renew Licensing AgreementFaNaTtik, ‘Yu-Gi-Oh!’ Renew Licensing Agreement

U.K.-based pop culture brand FaNaTtik has strengthened its licensing agreement with Konami Cross Media, NY, which manages the rights for the “Yu-Gi-Oh!” anime series. The license period has been extended for a further three years, through the end of 2027, allowing for even more product categories, including homeware, gifts and collectibles. Territories include North America, Australasia and Europe. 

“You do business with people not companies and it’s hard to find a more dedicated bunch of people who have genuine passion for the brand they are part of than the Konami team,” says Anthony Marks, managing director, FaNaTtik. “Whether we are in the U.K., New York City or Los Angeles offices, they all have an energy that we try and match.” 

“It has been an amazing five years of working with Anthony and the FaNaTtik team,” says Jennifer Coleman, vice president, licensing and marketing, Konami Cross Media, NY.” We love their enthusiasm and the care they put into each ‘Yu-Gi-Oh!’ piece they create, and we look forward to more years of collaboration.” 

Pop culture retailers can see the range on FaNaTtik’s stand at the upcoming Spring Fair in the U.K. and Nuremberg Toy Fair.