Fanattik Signs Monster-Size Deal with Toho International

has signed a multi-territory, multiyear deal with

Toho International

, the Japanese studio’s U.S.-based subsidiary, for the rights to produce

Godzilla

gifts, homewares, and collectibles. The deal was brokered by Toho International licensing agent,

Rocket Licensing

.

“We have a lot of experience working with Japanese studios, creating ranges for the likes of ‘

Resident Evil

,’ ‘

Street Fighter'

and ‘

Yu-Gi-Oh!

;’ we will be putting all this experience to use when creating collectible pieces that will appeal to fans of Godzilla,” says Melissa Tudor, creative director, Fanattik.

Godzilla will mark its 70th anniversary in 2024 and Fanattik will be producing several pieces celebrating the monster.