‘Family Feud’ Extends Products in Oz

Australian television’s No. 1 game show “Family Feud” is expanding its consumer product reach with two new deals in the lottery and publishing categories.

April 6, 2018

FremantleMedia Australia, format owner and producer of the series, has made a deal with Scientific Games Products Australia to create “Family Feud”-branded instant lottery scratch tickets. Lotterywest in Western Australia will be the first to release the game tickets under its Scratch’n’Win brand.

For publishing, the brand will be available as

Word Hunt

books, thanks to a deal between FMA and Bauer Media Books. The new books will be sold at newsstands and bookstores across the country beginning in November.

“‘Family Feud’ is fast establishing itself as one of the most loved and diverse brands in Australia,” says Zara Curtis, director of brand partnerships, FremantleMedia Australia. “We are delighted at the brand’s on-going success and we’re looking forward to continuing the rollout of our commercial brand strategy to amplify ‘Family Feud’ and put it into the hands of fans.”

“Family Feud” airs on Network Ten on the continent.