Falcon’s Beyond to Expand ‘CoComelon’ and ‘Blippi’ into Immersive Entertainment

Through Falcon’s IP Expander model, Moonbug brands will be activated at all-new Curiosity Playground children’s edutainment destinations.

License Global

May 25, 2022

2 Min Read
Curiosity PlaygroundFalcon's Beyond / Moonbug

Falcon’s Beyond Global, a global entertainment company that specializes in intellectual property (IP) creation and expansion, has announced a partnership with global entertainment company Moonbug Entertainment to bring to life many of its children’s digital brands, starting with “CoComelon” and “Blippi.” Leveraging its 360-degree IP Expander model, Falcon’s is expanding the IPs, initially, through new immersive edutainment experiences.  

CoComelon” and “Blippi” will be activated at Curiosity Playground, a new children’s-focused experiential edutainment destination that brings to life IPs in interactive environments and integrates interactive media with hands-on exploration. Guests entering the brick-and-mortar edutainment venue created by Falcon's Beyond encounter four portals offering immersive experiences and attractions based on Falcon’s Curiosity Spectrum – science, technology, arts and nature. Beyond each portal, guests begin a self-guided journey of exploration, interaction and learning with beloved characters and enriching environments. 

Moonbug’s roster of IPs includes many of today’s most popular children’s properties and we are fortunate to have the opportunity to help bring them to life through our IP Expander flywheel,” says Cecil D. Magpuri, chief executive officer, Falcon’s Beyond. “Curiosity Playground offers kids and families a place to let curious minds roam free in a safe and stimulating environment populated by the characters and brands they love.”  

Also in development is exclusive co-branded merchandise featuring “CoComelon” and “Blippi,” and the Curiosity Playground brand. Additional popular Moonbug brands and characters will also be featured at Curiosity Playground Kids Camps, currently under development and set to launch in collaboration with Melia Hotels International in resort locations across the globe. 

“Our partnership with Falcon’s Beyond is not only another step towards our commitment to bringing the best quality content both online and offline to parents and preschoolers across the globe, but also provides a fantastic opportunity for families to experience Moonbug in real life, together,” says Susan Vargo, head, live events, Moonbug Entertainment. “Falcon’s Beyond is a leader in their field and we are excited to be working with them to bring the magic of our digital IPs to our existing and new audiences.”  

“CoComelon” and “Blippi” join other previously announced children’s brands to be featured at Curiosity Playground, including several shows that air on PBS KIDS. These include “Dinosaur Train,” “Odd Squad,” “Wild Kratts” and “Xavier Riddle and the Secret Museum.” 

The first Curiosity Playground will open in Punta Cana, Dominican Republic 

as part of an all-new signature retail, dining and entertainment complex called Falcon’s Central. Here, Curiosity Playground will be one of four brick-and-mortar, location-based entertainment (LBE) venues featuring outside IPs as well as original IPs from Falcon’s Beyond. Currently under development, the first Falcon’s Central will open in phase two of Falcon’s forthcoming entertainment destination that will also include its new Katmandu Park Punta Cana, opening in phase one this fall. Following its Punta Cana debut, Falcon’s Central will be rolling out globally to more than a dozen destination resorts operated by Falcon’s Beyond.  

About the Author(s)

License Global

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