Factory Readies HBO, FX Collectibles

The Game of Thrones range, created under a multi-year deal with HBO, includes plush, throw pillows bearing the sigils and mottos of the Great Houses of Westeros, prop replicas of iconic objects and costume elements from the series and sculptural miniatures. The line will debut at the American International Toy Fair in New York City next week. Products will hit shelves this summer.

“We at Factory Entertainment are huge fans of the epic saga created by George R.R. Martin and so brilliantly brought to life by HBO,” says Jordan Schwartz, president and chief executive officer, Factory Entertainment. "The Game of Thrones universe is rich in story and character and, as fans ourselves, we are delighted to be offering collectibles that will allow other fans to bring a little piece of Westeros home.” 

The range includes plush, a series of Shakems premium motion statues and action figures. The Archer line will be available at retail this spring.