Fabacus, Paramount Announce PartnershipFabacus, Paramount Announce Partnership

Technology company, Fabacus, has announced a new global partnership with Paramount. The strategic collaboration will enhance Paramount’s licensing program by leveraging Fabacus’ technology to create a digital product catalog of all licensed products.

The digital catalog data aims to drive sales growth across Paramount’s range of IPs by enhancing brand protection, improving online discoverability and identifying new retail opportunities for licensee partners through retail insights and analytics. In addition, the data will act as a foundation for environmental compliance for emerging EU product-related sustainability regulations.

The partnership’s rollout will begin across EMEA markets, with plans to expand the digital innovation globally, streamlining licensing operations across Paramount’s worldwide portfolio.

“Partnering with Fabacus is a significant step forward in the continued success and advancement of our global licensing program,” says Jose Castro, EMEA executive vice president licensing consumer products and experiences, Paramount. “Through their technology, we can ensure the authenticity of our licensed products, making it easier for consumers to find and purchase authentic Paramount merchandise, as well as provide our licensees with the tools they need to succeed. We are excited to see this collaboration come to life, bringing a myriad of benefits to our brands and our partners worldwide.”

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“It’s brilliant to be joining forces with Paramount and implementing our technology and service,” says Andrew Xeni, founder, chief executive officer, Fabacus. “As licensing enters a new era of data requirements and regulation, we look forward to helping Paramount and all client partners achieve their goals, digitizing their global licensing operations as well as protecting brand IP and consumers.”