Nickelodeon is partnering with Toys 'R' Us for an exclusive marketing program and in-store experience for the upcoming movie, The SpongeBob Movie: Sponge Out of Water.

April 6, 2018

1 Min Read

Nickelodeon is partnering with Toys 'R' Us for an exclusive SpongeBob SquarePants marketing program and in-store experience in anticipation of the upcoming movie, The SpongeBob Movie: Sponge Out of Water.    

TRU will be the exclusive movie ticket retail partner for the film, in theaters Feb. 6. From Feb. 8 through Feb. 14, shoppers who spend $25 or more on any SpongeBob SquarePants product in TRU stores across the U.S. will receive a free ticket (up to  $7.50) to see The SpongeBob Movie in theaters.

TRU stores nationwide will also feature in-store signage and a showcase a broad selection of SpongeBob toys in its Here’s What Hot shop at the front of stores.

Additionally, stores across the country will host an in-store event on Feb. 7 that will give fans the opportunity to build and take home a SpongeBob Mega Blok Jelly Fish figure. Fans visiting the TRU Times Square flagship on that day will also be treated to The SpongeBob Movie costumed character meet-and-greets and a life-size Mega Bloks SpongeBob build.

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