EXCLUSIVE: TRU Promotes SpongeBob Movie

TRU will be the exclusive movie ticket retail partner for the film, in theaters Feb. 6. From Feb. 8 through Feb. 14, shoppers who spend $25 or more on any SpongeBob SquarePants product in TRU stores across the U.S. will receive a free ticket (up to  $7.50) to see

The SpongeBob Movie

in theaters.

TRU stores nationwide will also feature in-store signage and a showcase a broad selection of SpongeBob toys in its Here’s What Hot shop at the front of stores.

Additionally, stores across the country will host an in-store event on Feb. 7 that will give fans the opportunity to build and take home a SpongeBob Mega Blok Jelly Fish figure. Fans visiting the TRU Times Square flagship on that day will also be treated to

The SpongeBob Movie

costumed character meet-and-greets and a life-size Mega Bloks