Exclusive: Surge Licensing to Rep Stanley Kubrick in North America
Caroline Mickler and Surge Licensing unite to create merchandise for multiple Kubrick films.
February 7, 2022
Global licensing agency, Surge Licensing, has been appointed by the Stanley Kubrick Film Archives and global licensing agent for the brand, Caroline Mickler, to develop a North American licensing and retail program inspired by six features from the filmmaker, including “The Shining,” “Full Metal Jacket,” “2001: A Space Odyssey,” “Barry Lyndon,” “Eyes Wide Shut” and “A Clockwork Orange,” which continues its 50th anniversary celebration this year.
“With Surge Licensing on board to support Caroline’s global efforts, we have the right team in place to bring the unique vision of Stanley’s films to a robust line of merchandise,” says Jonathan Cameron, president, The Stanley Kubrick Film Archives.
Surge Licensing, collaborating with Mickler, will create a unique licensing and retail campaign across North America that will pay homage to Stanley Kubrick’s work and its enduring popularity. Surge Licensing will focus on the development of merchandise across multiple key categories, including apparel/fashion, accessories, toys, games, collectibles, gift, novelty, paper goods and lifestyle collaborations, with new products anticipated to begin debuting at retail in Q4 this year.
“Representing the works of such an evocative and awe-inspiring filmmaker requires creating a strategy that can meet the expectations of his renowned style known to his legions of fans worldwide,” says Caroline Mickler. “I know Mark Freedman and the Surge Licensing team will be up to the task to develop and deliver a truly spectacular merchandise campaign that honors Stanley Kubrick’s legacy.”
“I have been a huge fan of Stanley Kubrick’s legendary filmmaking since I can remember so this is truly a tremendous career opportunity to be able to represent the brand and to bring high-quality merchandise representative of Kubrick’s visionary genius to his legions of fans across North America,” says Mark Freedman, president, Surge Licensing. “We have worked with Caroline over the many years, starting with the Ninja Turtles, and have the upmost respect for her talent so it will truly be an honor to collaborate with her again on such a special campaign.”
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